Privacy Policy

Last updated: February 4, 2020

The following terminology applies to this Privacy policy and any or all Agreements.  

The term “Client”, “You” and “Your” refers to you, the person accessing this website and accepting the Company’s privacy policy. “The Company”, “Ourselves”, “We” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves.

All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products.

Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.

The purpose of this Privacy Policy is to set out the principles governing our use of personal information that we may obtain about you. 

Please read this privacy policy carefully. By accessing or using the Site, you acknowledge that you have read, understand, and agree to be bound by all of the terms of this Privacy Policy and our Site’s Terms of Service. If you do not agree to this Privacy Policy and our Site Terms of Use, exit this page and do not access or use the Site.

CHANGES
We may change this Privacy Policy at any time by posting the revised Privacy Policy in the “Privacy Policy” section of the Site.

The revised Privacy Policy is effective immediately when posted on the Site. You should review the Site and the Privacy Policy periodically to learn of any revisions to this Privacy Policy.

Your continued use of the Site after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Policy.

WHO WE ARE
Our website address is: https://ideaexplainers.com. Our Site is owned and operated by Animatekings Multi-media Limited, a limited company registered under company number 1181274 

WHAT DOES THIS POLICY COVER?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

WHAT ARE MY RIGHTS?
Under the GDPR, you have the following rights, which we will always work to uphold:

  • the right to information,
  • the right to rectification and cancellation,
  • the right to limit processing,
  • the right to object to the processing,
  • the right to data portability.

You also have the right to complain to us about the processing of your personal data by contacting our data protection supervisor using the email [email protected], with subject “data request”.

INFORMATION WE COLLECT 
When you use our Website, we may receive and collect certain information. The information that we may receive and collect depends on what you do when you visit our Website.

  1. AUTOMATICALLY COLLECTED INFORMATION
    Some information is automatically received and sometimes collected from you when you visit our Website. This information may include some or all of the following items: the name of the domain and host from which you access the Internet, including the Internet Protocol (IP) address of the computer you are using and the IP address of your Internet Service Provider; the type and version of Internet browser software you use and your operating system; the date and time you access our site, the length of your stay and the specific pages, images, video or forms that you access while visiting the site; the Internet address of the website from which you linked directly to our Website, and if applicable, the search engine that referred you and any search strings or phrases that you entered into the search engine to find this site; and demographic information concerning the country of origin of your computer and the language(s) used by it.

We use this information to monitor the usage of our Website, assess its performance, ensure technological compatibility with your computer, and understand the relative importance of the information provided on our Website. We may also use this data to conduct statistical analyses on visitors’ usage patterns and other aggregated data.

  1. INFORMATION COLLECTED VIA COOKIES
    “Cookies” are small files or records that are placed on your computer’s hard drive to distinguish you from other visitors to our Website. The use of cookies is a standard practice among websites to collect or track information about your activities while using our Website.

A cookie may enable the website owner to track how a visitor navigates through its website and the areas in which they show interest. This is similar to a traffic report: it tracks trends and behaviors, but does not identify individuals. Information gathered may include date and time of visits, pages viewed, time spent at the site, and the website visited just before and just after a visit to our Website.

Cookies can be set to expire: (1) on a specified date; (2) after a specific period of time; (3) when a transaction has been completed; or (4) when a user turns off his/her Internet browser. A cookie that is erased from memory when a visitor’s Internet browser closes is called a “session” cookie. Cookies that expire based on a time set by the Web server are called “persistent” cookies.

Our Website may use both “session cookies” and “permanent cookies.” Most people do not know that cookies are being placed on their computers when they visit our Website or most websites because browsers are typically set to accept cookies. You can choose to have your browser warn you every time a cookie is being sent to you or you can turn off cookie placements. If you refuse cookies, there may be parts of our Website that may not function properly.

As you browse the Website, advertising cookies will be placed on your computer so that we can understand what you are interested in. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.  

INFORMATION YOU MAY ACTIVELY SUBMIT THROUGH OUR WEBSITE.
For most of the browsing on our Website, we neither require nor collect “User Information.” User Information is information that could personally identify you, for example, your name, address, phone number, e-mail address, and credit card information.

You can browse our Website and take as much time as you want to review our services without having to submit such User Information. In the following instances, however, we do need you to actively submit User Information when: (1) you want to contact us via electronic means or website submission; (2) you utilize online ordering; (3) you enter a contest or sweepstakes; or (4) you join our customer loyalty programs and/or email lists. E-mail or other forms of electronic communication, including website submission, are not secure and/or confidential means of communication.

PERSONAL INFORMATION ABOUT CHILDREN
Our Website is targeted primarily for use by adults. We do not currently market to or create special areas for use by children. Accordingly, we do not knowingly collect age identifying information, nor do we knowingly collect any personal information from children under the age of 13 years.

However, we hereby advise all visitors to our site under the age of 13 not to disclose or provide any personally identifiable information on our Website. In the event that we discover that a child under the age of 13 has provided personally identifiable information to us, in accordance with the Children’s Online Privacy Protection Act (please see the Federal Trade Commission’s website at http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec08.shtm for more information about this Act), we will delete the child’s personally identifiable information from our files to the extent technologically possible.

E-MAIL COMMUNICATIONS
When you send an email to us, or provide your email address to us, you are communicating with us electronically and consent to receive communication from us electronically. We may retain the content of the email, your email address, and our response in order to service your needs. We may use the data that you provide to send you email or correspondence via other means.

HOW DO YOU USE MY PERSONAL DATA?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in Our legitimate business interests to use it. Your personal data may be used for one of the following purposes:

  • Providing and managing your Account;
  • Providing and managing your access to Our Site;
  • Personalizing and tailoring your experience on Our Site;
  • Supplying our services to you. Your personal details are required in order for us to enter into a contract with you.
  • Personalizing and tailoring our services for you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email and post that you have opted-in to (you may unsubscribe or opt-out at any time by informing us by email, phone or post or clicking on unsubscribe in any of our emails).
  • Analyzing your use of Our Site and gathering feedback to enable us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message and post with information, news, and offers on Our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Third Parties whose content appears on Our Site may use third-party Cookies, as detailed below. Please refer below for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

We use the following automated systems for carrying out certain kinds of decision-making and profiling. If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the GDPR gives you the right to do so. Please contact us to find out more using our contact details below.


ANALYTICS

 

BING ADS
We use technologies from “Bing Ads”, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereafter referred to as: “Microsoft”) on our website. Bing Ads collects and stores data from which usage profiles are created using aliases. Bing Ads allows us to track user activity on our site as far as users have come to our website through ads from Bing Ads. 

If you reach our website via such an ad, a cookie will be placed on your device. This allows us and Microsoft to understand that a user clicked on a Bing Ads ad and was redirected to our website. Microsoft and we can also understand that the user has a previously determined landing page, has reached a so-called conversion page. We only receive the total number of users who clicked on a Bing Ads ad and redirection to the conversion page. 

However, no personal data of the respective user are processed. The collected information is transmitted to Microsoft servers in the USA and stored there for a maximum of 180 days. In addition, Microsoft may use cross-device tracking to track your usage behavior across multiple devices you use. This allows Microsoft to show you personalized advertising on Microsoft websites and apps provided by Microsoft. 

We use Bing Ads for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. In addition, you can prevent the display of personalized advertising by Microsoft by setting an opt-out cookie on the following linked website: http://choice.microsoft.com/en-us/opt-out . We point out that this setting will be deleted when you delete your cookies. 

In addition, Microsoft has complied with the Privacy Shield Agreement between the European Union and the United States and certified. As a result, Microsoft agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://privacy.microsoft.com/de-de/privacystatement 

For more information about Bing Ads analytics services, visit https://help.bingads.microsoft.com/#apex/3/en/53056/2 

FACEBOOK CONNECT
To the best of our knowledge, Facebook receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a Facebook user account and are registered, Facebook can associate the visit with your user account. Even if you are not registered with Facebook or have not logged in, there is the possibility that Facebook will get your IP address and possibly other identification features in experience and stores. 

We use Facebook Connect to make your registration and signup process easier and faster. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR. You can prevent Facebook from processing this information by using our registration form and not using Facebook Connect.

In addition, Facebook has subjected to the Privacy Shield Agreement concluded between the European Union and the United States and certified. As a result, Facebook commits itself to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active 

Third-party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. For more information about third party privacy, please refer to the following Facebook page: https://www.facebook.com/about/privacy 

FACEBOOK CUSTOM AUDIENCES
To the best of our knowledge, Facebook receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a Facebook user account and are registered, Facebook can associate the visit with your user account. Even if you are not registered with Facebook or have not logged in, there is the possibility that Facebook will find out and store your IP address and any other identifying features.

We use Facebook Custom Audiences for marketing and optimization purposes, in particular to serve you relevant and interesting ads and so improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

Deactivating Facebook Custom Audiences is available to logged-in users at https://www.facebook.com/settings/?tab=ads#_ . We point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate cookies that serve the range measurement and advertising purposes via the following websites:   

Please note that this setting will also be deleted if you delete your cookies.

For more information about third party privacy, please refer to the following Facebook page: https://www.facebook.com/about/privacy 

FACEBOOK CUSTOMER CHAT
We use “Facebook Customer Chat” on our website, a service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (hereinafter referred to as “Facebook”). Facebook Customer Chat stores and processes information about user behavior on our website. 

Amongst other things, Facebook Customer Chat uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device, and that allow an analysis of the use of our website by you.

We use Facebook Customer Chat for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent Facebook from collecting the aforementioned information by placing an opt-out cookie on one of the websites linked below:

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Facebook has subjected to the Privacy Shield Agreement concluded between the European Union and the United States and certified. As a result, Facebook commits itself to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active 

Third-party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. For more information about the third party privacy protection, please refer to the following website: https://www.facebook.com/about/privacy 

FACEBOOK IMPRESSIONS
We use “Facebook Impressions”, a service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (hereafter referred to as “Facebook”) on our website. Facebook impressions stores and processes information about your behavior on our website. Among other things, Facebook Impressions uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device and that allow an analysis of the use of our website by you.

We use Facebook Impressions for marketing and optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent Facebook from collecting the aforementioned information by placing an opt-out cookie on one of the websites linked below: 

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of JavaScript in your browser. In addition, you can prevent the execution of Java script code altogether by installing a JavaScript blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Facebook has subjected to the Privacy Shield Agreement concluded between the European Union and the United States and certified. As a result, Facebook commits itself to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active 

Third-party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

For more information about the third party privacy protection, please refer to the following website: https://www.facebook.com/about/privacy 

FACEBOOK SOCIAL PLUGINS
We use on our website “Facebook Social Plugins”, a service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (hereinafter referred to as: “Facebook”). Facebook Social Plugins stores and processes information about your user behavior on our website. Among other things, Facebook Social Plugins uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device and that allow an analysis of the use of our website by you.

We use Facebook social plugins for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent Facebook from collecting the aforementioned information by placing an opt-out cookie on the website linked below:

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Facebook has subjected to the Privacy Shield Agreement concluded between the European Union and the United States and certified. As a result, Facebook commits itself to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active 

Third-party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. For more information about the third party privacy protection, please refer to the following website: https://www.facebook.com/about/privacy 

FACEBOOK PIXEL
The visit of our online offer is noted in your user account. The data collected about you are anonymous to us, so do not give us any conclusions about the identity of the users. However, this data from Facebook can be linked to your local user account. We have no control over the extent and continued use of data collected through the use of Facebook pixels by Facebook. To the best of our knowledge, Facebook receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a Facebook user account and are registered, Facebook can associate the visit with your user account. 

We use Facebook pixels for marketing and optimization purposes, especially to bring you relevant and interesting ads on Facebook, thus improving our offerings, making them more interesting to you as a user and avoiding annoying ads. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can object to the above-mentioned collection by Facebook pixels as well as the use of your data to display Facebook ads. To determine which types of ads you see on Facebook, please visit the following Facebook page: https://www.facebook.com/settings?tab=ads . We point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate cookies that serve the range measurement and advertising purposes via the following websites: 

Please note that this setting will also be deleted if you delete your cookies.

GOOGLE (Invisible) reCAPTCHA
We use “Google (Invisible) reCAPTCHA”, a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”) on our website. Google (Invisible) reCAPTCHA stores and processes information about user behavior on our website. Google (Invisible) reCAPTCHA uses, among other things, cookies, small text files that are stored locally in the cache of your web browser on your device and allow an analysis of the use of our website by you.

We use Google (Invisible) reCAPTCHA to check whether the input is made by a human or abusive by automated, machine processing. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

The IP address submitted as part of Google (Invisible) reCAPTCHA will not be merged with any other data provided by Google unless you are logged into your Google Account when using Google (Invisible) reCAPTCHA. If you wish to stop this transmission and storage of data about you and your behavior on our website by Google, you must log out of Google before you visit our website or use Google (Invisible) reCAPTCHA.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent the collection of the aforementioned information by Google by setting an opt-out cookie on one of the following linked websites: 

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (e.g. https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. For more information about third-party privacy, please visit the following website: https://www.google.com/intl/en/policies/ 

GOOGLE ADS (formerly Google AdWords)
We use “Google Ads” (formerly Google AdWords), a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Google Ads enables us to draw attention to our attractive offers with the help of advertising material on external websites. 

This allows us to determine how successful individual advertising measures are. These advertising materials are delivered by Google via so-called “AdServer”. We use so-called AdServer cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by the users. If you access our website through a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to identify you personally. 

The following information is typically stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions), opt-out information (mark that the Users do not want to be addressed anymore). These cookies allow Google to recognize your web browser. If a user visits certain pages on the website of an Ads customer and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. 

Each Ads customer is assigned a different cookie. Cookies cannot be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We receive only statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular we cannot identify the users on the basis of this information. 

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and continued use of data collected through the use of Google Ads by Google. To the best of our knowledge, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you have a Google user account and are registered, Google may associate the visit with your user account. Even if you are not registered with Google or have not logged in, there is a chance that Google will learn and store your IP address.

We use Google Ads for marketing and optimization purposes, especially to serve you relevant and interesting ads, improve campaign performance reports, and achieve a fair calculation of advertising costs. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. Preventing the storage of cookies is also possible by setting your web browser to block cookies from the domain “www.googleadservices.com” ( https://www.google.com/settings/ads ). We point out that this setting will be deleted when you delete your cookies. You can also use interest-based ads via the link http://www.aboutads.info/choices deactivate. Please note that this setting will also be deleted if you delete your cookies.

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Further information on the use of data by Google, to hire and disagree as well as data protection can be found on the following websites of Google:

GOOGLE ADS MEASUREMENT
We use Google Ads Measurement, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Google Ads Measurement stores and processes information about your user behavior on our website. Among other things, Google Ads Measurement uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device and that allow an analysis of the use of our website by you.

We use Google Ads Measurement for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent the collection of the aforementioned information by Google by setting an opt-out cookie on one of the following linked websites: 

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For more information about third-party privacy, please visit the following website: https://www.google.com/intl/en/policies/ 

GOOGLE ADSENSE
We use “Google AdSense”, an online advertising service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Among other things, Google AdSense uses cookies, small text files that are stored locally in the cache of your web browser on your device. Google uses a web beacon to set the cookie on your device. Your data will be transmitted to the USA and evaluated there. 

If you are logged in with your Google account, your data can be assigned directly to it. If you do not want to associate with your Google profile, you’ll need to log out. It is possible that this information may be shared with Google’s contractors to third parties and government agencies.

We use Google AdSense for marketing and optimization purposes, especially to show you relevant and interesting ads, improve campaign performance reports, or prevent you from seeing the same ads multiple times. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. Preventing the storage of cookies is also possible by disabling interest-based ads on Google via the link http://www.google.com/ads/preferences . 

We point out that this setting will be deleted when you delete your cookies. You can also use interest-based ads via the link http://www.aboutads.info/choices deactivate. 

Please note that this setting will also be deleted if you delete your cookies. As far as you use the web browser Firefox, Internet Explorer or Google Chrome, you can permanently deactivate the setting of cookies under the following link: http://www.google.com/settings/ads/plugin . We also point out that in this case you may not be able to use all functions of our website in full. 

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. For more information on Google’s use of data, hiring and opt-out options, and privacy, please visit the following websites Google take:

GOOGLE ADSENSE ASYNCHRONOUS
We use “Google Adsense Asynchronous”, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Google Adsense Asynchronous stores and processes information about your user behavior on our website. Amongst other things, Google Adsense Asynchronous uses cookies, ie small text files that are stored locally in the cache of your web browser on your device, and that allow an analysis of the use of our website by you.

We use Google Adsense Asynchronous for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. 

Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent the collection of the aforementioned information by Google by setting an opt-out cookie on one of the following linked websites:

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. 

In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For more information about third-party privacy, please visit the following website: https://www.google.com/intl/en/policies/ 

GOOGLE ANALYTICS
We use “Google Analytics”, a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Google uses cookies, i.e. small text files that are stored on your device and that allow an analysis of the use of our website by you. 

The information generated by the cookie about the use of our website is usually transmitted to a Google server in the USA and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website (“IP anonymisation”), Your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. 

Google will use this information to evaluate on our behalf your use of our website, compiling reports on site usage and to provide more with the website usage and internet related services to us. In this case, pseudonymous usage profiles can be created from the processed data. The IP address provided when using Google Analytics will not be merged with other data provided by Google. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. 

We only use Google Analytics with the previously described enabled IP anonymization. This means that your IP address will only be shortened by Google. A person-related ability can be excluded thereby.

We use Google Analytics for the purpose of analyzing the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by Google. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the storage of cookies created by Google Analytics by making the appropriate settings on your web browser. We point out that in this case you may not be able to use all the features of our website. If you wish to prevent the collection of data generated by the cookie and related to your user behavior (including your IP address) as well as the processing of this data by Google, you can download and install the web browser plug-in available under the following link: http: / /tools.google.com/dlpage/gaoptout?hl=en . 

In order to oblige Google to process the data submitted in accordance with our instructions and to comply with applicable data protection laws, we have entered into a contract processing agreement with Google. For the exceptional cases in which personal data is transferred to the US, Google has subjected to the Privacy Shield Agreement concluded between the European Union and the United States and certified. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Further information on the use of data by Google, to hire and disagree as well as data protection can be found on the following websites of Google:

The data will be deleted as soon as it is no longer necessary to achieve the purpose of its collection.

A deletion of data at the user and event levels, with cookies, user IDs (such as user IDs) and promotional IDs (e.g., DoubleClick cookies, Android Advertising ID, IDFA [Apple Ad ID for advertisers ]) are carried out no later than 50 months after their collection.

GOOGLE DYNAMIC REMARKETING
We use “Google Dynamic Remarketing” on our website, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”). Google Dynamic Remarketing allows us to show you our ads after you visit our website as you continue to use the Internet. 

This is done by means of cookies stored in your browser, which records and evaluates your usage behavior when visiting various websites by Google. This is how Google determines your previous visit to our website. A combination of the data collected during the remarketing with your personal data, which may be stored by Google, does not take place according to Google.

We use Google Dynamic Remarketing for marketing and optimization purposes, especially to serve you relevant and interesting ads, improve campaign performance reports, and achieve a fair calculation of advertising costs. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. Preventing the storage of cookies is also possible by setting your web browser to block cookies from the domain “www.googleadservices.com” ( https://www.google.com/settings/ads). We point out that this setting will be deleted when you delete your cookies. You can also opt out of interest-based ads via the link http://www.aboutads.info/choices. Please note that this setting will also be deleted if you delete your cookies.

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Further information on the use of data by Google, to hire and disagree as well as data protection can be found on the following websites of Google:

GOOGLE TRANSLATE
We use “Google Translate”, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Google Translate stores and processes information about your user behavior on our website. 

Google Translate uses, among other things, cookies, so small text files that are stored locally in the cache of your web browser on your device and allow an analysis of the use of our website by you.

We use Google Translate to display our site content in foreign languages to improve the user experience for foreign language users. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent the collection of the aforementioned information by Google by setting an opt-out cookie on one of the following linked websites:

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of JavaScript in your browser. In addition, you can prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, Google has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

For more information about third-party privacy, please visit the following website: https://www.google.com/intl/en/policies/ 

GOOGLE WEB FONTS
We use “Google Web Fonts,” a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as “Google”) on our website. Google Web Fonts allows us to use external fonts, called Google Fonts. For this purpose, when retrieving our website, the required Google Font is loaded from your web browser into the browser cache. 

This is necessary so that your browser can display a visually improved representation of our texts. If your browser does not support this feature, a default font will be used by your computer for viewing. The integration of these web fonts is done by a server call, usually at a Google server in the USA. This will be transmitted to the server, which of our websites you have visited. Also, the IP address of the browser of your device is stored by Google. We have no control over the extent and continued use of data collected and processed through the use of Google Web Fonts by Google.

We use Google Web Fonts for optimization purposes, in particular to improve the use of our website for you and to make it more user-friendly. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

Google has submitted to the Privacy Shield Agreement between the European Union and the United States and certified. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. For more information on privacy, please refer to Google’s Privacy Policy: http://www.google.com / intl / en / policies / privacy 

For more information about Google Web Fonts , visit http://www.google.com/webfonts/ , https://developers.google.com/fonts/faq?hl=en-US&csw=1, and https: // www. google.com/fonts#AboutPlace:about    

YOUTUBE
We use “Youtube”, a social plug-in of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter referred to as: “Google”) on our website to display content of the Youtube social platform on the websites of our internet presence integrate. This will transfer data to a Google server in the US and store it there. If you have a Google user account and are registered, Google may associate the visit with your user account. 

Google stores these data as usage profiles and uses them for the purposes of advertising, market research and / or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles. Please contact Google directly.

We use Youtube to display and offer you content and functions of the social platform Youtube on our website, thereby improving our offer as well as the user experience and making it more interesting. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

If you want to prevent data transfer, you cannot use the functions of Youtube. Regardless, we recommend that you log out of your local user account regularly after using a social network, but in particular before activating included content, as this will prevent you from being assigned to your profile with the respective provider.

Google has submitted to and is certified under the Privacy Shield Agreement between the European Union and the United States. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

Third-party information: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

For more information about privacy and data usage by Google, please refer to the following Google website: http://www.google.com/intl/en/policies/privacy

LINKEDIN ADS
We use LinkedIn Ads, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereafter referred to as “LinkedIn”) on our website. LinkedIn Ads stores and processes information about your user behavior on our website. Among other things, LinkedIn Ads uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device, and which enable us to analyze the use of our website by you.

We use LinkedIn Ads for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent LinkedIn from collecting the aforementioned information by placing an opt-out cookie on one of the websites linked below:

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, LinkedIn has become subject to the Privacy Shield Agreement between the European Union and the United States and has become certified. As a result, LinkedIn commits to adhering to the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active 

Third-party information: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For more information about the privacy of the third party, please visit the following website: https://www.linkedin.com/legal/privacy-policy 

MAILCHIMP
We use “Mailchimp,” a service of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA (hereafter referred to as “Mailchimp”) on our website. Mailchimp stores and processes information about your behavior on our website. Among other things, Mailchimp uses cookies, which are small text files that are stored locally in the cache of your web browser on your device, and that allow an analysis of the use of our website by you.

We use Mailchimp for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual features and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to the full extent. You can also prevent the collection of the aforementioned information by The Rocket Science Group, by setting an opt-out cookie on the following linked website, there under “Privacy Settings”:

We point out that this setting will be deleted when you delete your cookies. You may object to or interfere with the collection and transfer of personal information by disabling the execution of Java Script in your browser. In addition, you can prevent the execution of Java script code altogether by installing a Java Script Blocker (eg https://noscript.net/ or https://www.ghostery.com ). We point out that in this case you may not be able to use all functions of our website to the full extent.   

In addition, The Rocket Science Group has submitted to and has certified the Privacy Shield Agreement between the European Union and the United States. As a result, The Rocket Science Group is committed to complying with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active 

Third party information: The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Further information from the third party on data protection can be found on the following website: https://mailchimp.com/legal/privacy/

VIMEO
We use on our website “Vimeo”, a social plug-in of Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA (hereinafter referred to as: “Vimeo”) to display content of the social platform Vimeo on websites of our website. This will transfer personal information to Vimeo. 

If you have a Vimeo user account and are registered, Vimeo may associate the visit with your user account. Vimeo stores these data as usage profiles and uses them for the purposes of advertising, market research and / or customized design of its websites. 

Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles. Please contact Vimeo directly.

We use Vimeo to display and offer you content and features of the social platform Vimeo on our website, thereby improving our offer as well as the user experience and making it more interesting. This is also our legitimate interest in processing the above information. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.

If you want to prevent data transfer, you cannot use the functions of Vimeo. Regardless, we recommend that you log out of your local user account regularly after using a social network, as this will prevent you from being assigned to your profile with the respective provider.

Third Party Information: Vimeo, Inc., 555 West 18th Street, NY, New York 10011, USA. For more information on LinkedIn privacy and data use, visit the following Vimeo web site: https://vimeo.com/privacy 

HOW LONG WE RETAIN YOUR DATA
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept): 2 Years from the date you last engaged with us;

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

HOW AND WHERE DO YOU STORE OR TRANSFER MY PERSONAL DATA?
We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR as follows.

We share your data within the group of companies of which we are a part. Where this involves the transfer of personal data outside the EEA, Our group ensures that personal data is protected by requiring all companies within the group to follow the same rules with respect to personal data usage. These are known as “binding corporate rules”. More information on binding corporate rules is available from the European Commission.

DO YOU SHARE MY PERSONAL DATA?
We will not share any of your personal data with any third parties for any purposes, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

HOW CAN I CONTROL MY PERSONAL DATA?
1.1 In addition to your rights under the GDPR, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, at the point of providing your details and by managing your Account).

1.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

 

HOW CAN I ACCESS MY PERSONAL DATA?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.
we will respond to your subject access request within one week and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of Our progress.

WHAT RIGHTS YOU HAVE OVER YOUR DATA?
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

HOW DO I CONTACT YOU?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please send us an email using [email protected]

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