Let me guess 🙂 You are interested in buying or creating company promotional videos for your business but don’t know the best way to get it done… or maybe, you are looking for some successful corporate promotional video examples for inspiration?
Whatever the case, in this blog post I will be sharing some amazing corporate promotional video examples, their amazing benefits, and some helpful tips on how you can make a promotional video for your own business.
In today’s world, it is extremely challenging to compete against the big players. With so many competitors’ websites, social media accounts, and marketing strategies available, it can be almost impossible for a small business to stay relevant.
For this reason, companies are coming up with innovative promotional ideas that will help them stand out from the rest. One of these promo ideas is the use of promo videos in their marketing strategy. There are more and more companies turning to promotional videos as their preferred medium for communicating their message.
Company Promo Video has incredible potential as a marketing tool for businesses of all sizes and industries. It allows you to communicate your product, service, or brand message visually in a way that people find easy to understand. According to 68% of marketers, video content showcasing their products and services generates the biggest ROI.
However, most businesses do not have the resources, knowledge, or expertise required to create high-quality videos on their own. That’s why I will be discussing the top 18 examples of company promo videos you can use as inspiration for your next video project.
Table of Contents
- What is a company promotional video?
- Why are promotional videos important?
- 18 best corporate and promotional videos for businesses
- 1. Google: Product promotional video examples
- 2. Crazy Egg: Software promotional video examples
- 3. Headspace: App promo video examples
- 4. Dollar Shave Club: Best company promotional video
- 5. Calm: Mobile app promo video examples
- 6. Slack: Software promo video examples
- 7. QuizUp: Game promotional video
- 8. European Championships (BBC): Simple promotional video
- 9. Salesforce: Animated promotional video examples
- 10. Dropbox: Unique Graphics
- 11. Nike
- 12. PooPourri: Promotional product video
- 13. Volvo: Company promo video examples
- 14. Starbucks: Business promotional video examples
- 15. We’re the Superhumans
- 16. Alzheimer’s Research UK: Promotional videos for nonprofits
- 17. Gomagnum: Real estate company promotional videos
- 18. DAC: Corporate promotional videos
- 9 Tips on how to make a promotional video for your business?
- 1. Know your target audience
- 2. Be clear about your objective
- 3. Create an interesting and easy-to-understand video script
- 4. Choose the right video style
- 5. Keep your video short
- 6. Don’t be afraid to use voice-overs
- 7. Be creative with your music selection
- 8. Hire a professional
- 9. Use a compelling call to action
- How much does it cost to make a promotional video?
What is a company promotional video?
A promo video or corporate promotional video is a short video produced to promote and sell a product, service, or brand. It can be as short as 30 seconds or as long as 10 minutes. Promo videos are a great way to explain or showcase your brand to potential customers. They can be helpful in enticing people to buy a product or sign up for a service, and they can be extremely effective at increasing brand awareness.
Why are promotional videos important?
Promotional videos have a ton of benefits. Statistics alone show that nearly 81% of businesses are now using video marketing to tell potential customers about their brands. Also, 87% of marketers said company promo video gives them a positive return on investment, according to Wyzowl.
Below are other reasons why you need company promo videos.
- They are a great way to introduce your company, product, or service to a wider audience.
- They can be used to generate leads and sales.
- They can be used to increase brand awareness and build credibility.
- They can be used to drive traffic to your website or blog.
- They can be used to create an emotional connection with your audience.
- They can be used to educate potential customers about a product or service
18 best corporate and promotional videos for businesses
Businesses need to have promo videos in order to reach a wider audience. Promo videos can help to build brand awareness, explain the company’s services, and sell products. Below are some of the best promo video examples for businesses to get you started.
1. Google: Product promotional video examples
Promo videos are a great way to promote your business and stand out from the crowd. They should be energetic, visually stimulating, and consistent with your brand style. Google’s new product promo video is an excellent example of how to do it right.
With catchy graphics and a modern design, these product videos are sure to grab attention. The live-action shots, with a combination of kinetic typography and captivating music help in resonating with the viewer and connecting on a human level. The animation adds a whimsical twist that opens up possibilities for this product that wasn’t possible before.
2. Crazy Egg: Software promotional video examples
Crazy Egg is an online tool that monitors individual pages from your website, giving you a breakdown of where different visitors have clicked and on which part of the screen. The promotional video helped the company drive an extra $21,000 in monthly revenue and increased conversions by 64% for the fledgling startup.
3. Headspace: App promo video examples
There’s a reason this app promo video has been shared so many times – it really works! The video has been viewed over 18 million times on YouTube alone and has been shared all over the internet. The main points that the video makes are very persuasive, and they encourage people to download the Headspace app.
Interestingly, all these benefits of meditation are explained in just 90 seconds! What’s more, the soothing voice of the narrator helps build trust and confidence in viewers. Among other promotional video ideas, this powerful video marketing idea is definitely worth trying out if you’re looking to motivate your target market towards taking a specific action.
4. Dollar Shave Club: Best company promotional video
There’s no doubt that a video can make or break a business. And, when it comes to videos for businesses, humor is often the key ingredient. That’s why Dollar Shave Club hit a home run with its hilarious and engaging promo video for its new product – razor blades. The video was originally created as an internal marketing tool, but it quickly went viral and caught the attention of millions of potential customers around the world.
The video has been viewed over 27 million times on YouTube – which is quite impressive! The humor was clever and relatable (even for those who don’t shave) while staying true to Dollar Shave Club’s core values: quality products at sensible prices. This message resonated with viewers on an emotional level – making them want to not only try out the product themselves but also share their love for it with others online.
5. Calm: Mobile app promo video examples
Mental health is a topic that can be quite touchy, which is why it’s so important to have a platform like Calm available to people. This video promo for their app shows the various benefits of using their products, including reducing stress and anxiety levels. The video is catchy and easy to follow, making it perfect for businesses looking for a marketing video template.
In addition to being well-made visually, Calm uses good audio, sound effects, and music in a way that helps create an atmosphere of calmness and peace. It’s also great how they take the creative approach by showing how businesses can use user-generated content (video content) to engage with customers on an emotional level – promoting not only their product but also themselves as credible providers of mental health services.
6. Slack: Software promo video examples
Slack is a popular messaging app that has gained a lot of popularity in the corporate world. It’s used to communicate with employees and to keep track of projects. One cool thing peculiar to Slack videos is that you don’t see them tell a story about why a user should use their product, rather, you see their product in action. In this video, which seems more like a testimonial video, we see the company cut off the conventional way of communication and introduce Slack which practically does everything thereby making communication more effective among the team.
7. QuizUp: Game promotional video
Looking for a way to increase engagement and user loyalty among your target audience? Check out the QuizUp video, the mobile app that uses humor, catchy music, and interesting camera angles to keep viewers engaged. QuizUp is a social trivia game that requires players to compete against each other by answering random questions. This excellent promo video not only promotes the app but also gives potential users a better understanding of what QuizUp is all about.
8. European Championships (BBC): Simple promotional video
The prestigious European Championships land in Glasgow and Berlin on August 2nd, 2018. To mark the occasion, BBC designed and produced an amazing celebratory animated promo video with an amazing soundtrack. The animation mixes vintage travel posters with scenes from Glasgow, Berlin and other cities across Europe as their athletes take part in various events. It’s an elegant and artsy way to celebrate the event while giving tribute to its rich heritage as well as its multi-city hosting setup.
9. Salesforce: Animated promotional video examples
Salesforce is an amazing CRM platform that helps teams work as one from anywhere. Their promo video is indeed one of the best promotional videos out there. The video is a combination of different explainer video styles including 2d animation, 3d animation, motion graphics, kinetic typography, live footage, pop-ups, and unique designs making the video really stand out. Also, the branding and colors shine through very well, making it easy for potential customers to understand what Salesforce can do for them.
10. Dropbox: Unique Graphics
Dropbox is a cloud-based file storage and management service. It’s a great tool that offers users a single place to store their files, which can then be accessed from any device. Thereby keeping their files organized and saving them time. Dropbox introduces amazing updates in its new app using this promo video.
The video begins by highlighting the problems of unorganized data and storage, using stunning graphics, screencasts, and an engaging voiceover. The video then offers a better way to tidy up the workflow by utilizing engaging motion graphic effects. If your goal is to increase your customer base, this is indeed one of the best promo videos out there to draw inspiration from.
Nike’s latest ad, Dream Crazier, is a beautiful and inspiring tribute to the women athletes who have overcome so much in order to make progress in sports. Featuring a voiceover from Serena Williams, and suspenseful background music, this touching video is sure to move audiences of all ages.
Within just 90 seconds it has racked up over a million views on YouTube and more than 28 million Twitter and Instagram impressions. This powerful message hits especially close to home given the recent #MeToo movement and Nike’s longstanding dedication toward equality for all athletes. We can’t wait to see what comes next from Nike as they continue their quest for nothing but greatness!
12. PooPourri: Promotional product video
Poopourri’s high quality promotional video is amazing. Their latest video ad about Poop has received over 15 million views and has been shared on most social networks including Facebook and Instagram. The actress’ representation of high society with her candid discussion of poop makes this a great marketing video.
The promotional video production company that writes the script behind this video also did a good job of adding humor to it. Humor improves people’s perceptions of the message you’re trying to convey, and it leaves them with a happy, positive feeling. Including humor in your videos also helps people remember your message.
13. Volvo: Company promo video examples
“The Epic Split,” starring Van Damme, is up next on our list of the best promo videos. When Volvo wanted to demonstrate the stability and accuracy of their steering, they did the obvious: they hired Jean-Claude Van Damme to do splits between two reversing trucks.
Volvo may have spent a lot of money to hire a celebrity to appear in this video. Of course, not everyone has that kind of money, but one standout feature of the video that you can use to boost the viral potential of your own is that it was shot in just one take! Videos shot in one take may captivate audiences, especially if an outstanding stunt is included!
14. Starbucks: Business promotional video examples
Another excellent example of a great promotional video is this Starbucks explainer or a how-to video, which shows customers how to make pour-over coffee. This strategy is notable because the video promotes Starbucks coffee rather than the pour-over tools. They’re creating new opportunities to earn customers’ business by showing them another way to enjoy their favorite bean brand. If you haven’t looked into using promo videos to improve your customer experience, now is the time to incorporate video into your content marketing strategy.
15. We’re the Superhumans
Channel 4 is pleased to present the 3-minute trailer for the Rio 2016 Paralympic Games. This video starts with unique audio, a man is seen playing the drums with his feet!—and the viewer’s interest is immediately captivated. The video then becomes increasingly intriguing. The video, set to Sammy Davis Jr.’s empowering song “Yes I Can,” shows people with disabilities, including Paralympic athletes, doing a variety of incredible things.
In addition to becoming the second-most shared Olympics-themed ad on social media (of all time!) in the week of its launch, research into the campaign found that 74% of people felt more comfortable discussing disability after seeing it, and 59% felt it improved their perception of those with disabilities.
16. Alzheimer’s Research UK: Promotional videos for nonprofits
Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to causes, diagnosis, prevention, treatment, and cure. The touching video created by Alzheimer’s Society UK makes Alzheimer’s Disease more relatable to viewers by comparing it to Santa Clause and the Christmas story. The fairytale narration and beautiful animated characters make it feel like a Christmas movie in its own right. The promotional video production company behind this video did a great job.
17. Gomagnum: Real estate company promotional videos
This whiteboard real estate promo video defines the Gomagnum service. This is a prime example of using video to explain a complex real estate service. In this case, the specialized service Gomagnum provides is helping real estate investors buy and sell a property. They have a deep level of experience and expertise in the field, plus they are offering a loan that neatly streamlines investing.
18. DAC: Corporate promotional videos
Dubai serves as an international gateway connecting Africa, Asia, and the Middle East to the rest of the world. The Dubai Chamber, Dubai Tourism, and the Dubai World Trade Centre have come together to promote the formation of global professional associations and trade bodies in the Emirate of Dubai. This corporate promo video is used to explain the purpose of DAC and the goals they wish to achieve.
9 Tips on how to make a promotional video for your business?
There’s no doubt that promotional videos are one of the most effective marketing tools a business can use. But making a great one can be a daunting task. By studying and following the tips below, you’ll be on your way to making a promo video that will really impress your customers and potential customers. Here are 7 essential tips to follow:
1. Know your target audience
First and foremost, you need to know your target audience. This is because who your video is aimed at will determine the kind of video you produce. If you know the age group, gender, location, and profession of your audience, you’ll be able to tailor your video to suit their needs and preferences. This will ensure that your video is getting to the right people.
2. Be clear about your objective
What do you want to achieve from your promotional video? Do you want to increase brand awareness, or are you looking to generate sales? Knowing your objective will help you to stay focused while creating your video. This will allow you to create a video that focuses on your goal, rather than one that tries to cover everything.
3. Create an interesting and easy-to-understand video script
The next step is to create a unique script for your video. Your video script is the backbone of your video. It tells your audience what your video is about, and what they can expect from it. If your script is boring and difficult to follow, nobody will watch your video. Your script should be engaging, as well as informative. It should be easy to understand and follow and should hold the viewers’ attention from start to finish regardless of your niche or topic.
4. Choose the right video style
When it comes to video styles, the options are endless. You can choose to create a documentary-style video, a commercial video, an infomercial, a product demonstration, an animated video, customer testimonials, or a company profile video. Whether you choose to create an informative video or a commercial video, you need to ensure that, like with your script, it’s interesting and easy to understand. Also, take note of their pricing as the costs of production and editing these different styles differs.
5. Keep your video short
Many businesses make the mistake of creating long, drawn-out promo videos. These videos often run for 10 or more minutes and can be difficult to watch, let alone digest. You need to keep your video short and to the point. Nobody wants to sit through a 10-minute promo video. Your video should be no longer than 2 or 3 minutes and should be engaging, informative, and have a compelling story. Ideally, your video should be between 90 seconds and 2 minutes in length.
6. Don’t be afraid to use voice-overs
While many businesses opt to include images and visual cues in their video, others choose to use voice-overs instead. Don’t be afraid to use voiceovers in your video. In fact, using voice-overs can be quite beneficial in certain situations. When you have a professional narrator to voice your compelling story, the effect on the target audience is always amazing.
7. Be creative with your music selection
Background music can greatly enhance your video by setting the tone and providing emotion. Choose the type of music that best suits the message behind your video. This will help to keep your viewers’ attention, as well as invoke certain emotions within them.
8. Hire a professional
If you’re serious about making a lasting impression with your video, then you should consider hiring a professional to create it. Professional animators or filmmakers will be able to produce high-quality videos that will stand out among other promotional videos. According to a recent survey, “68% of marketers point to higher-quality videos that look more professional” when asked what the biggest benefit of working with an agency to create video content is. Stand out from the crowd by hiring professional video creators.
9. Use a compelling call to action
One of the best ways to ensure that viewers take action after watching your video is to include a compelling call to action at the end. This could be anything from signing up for your email list, downloading an app, or even visiting your website. This will allow you to direct your viewers and keep them engaged with your video.
How much does it cost to make a promotional video?
Promotional videos don’t come cheap. A good rule of thumb is to budget at least $500 to $20,000 for a high-quality promo video. However, the type of video style, length, and message you want to send may affect the price tag. So, if you have any questions about how much it costs to make a promotional video, don’t hesitate to contact a video production company. They will be able to provide you with a tailored estimate based on your specific needs.
A promotional video is a powerful way to market your business to a wider audience. By creating a video that showcases your product or service, you can attract new customers and boost brand awareness.
It’s understandable for startups with limited resources to be overwhelmed with the costs when it comes to creating a promo video. These videos, however, do not have to be expensive.
We can assist you in creating engaging, effective, and affordable videos for your business. Please contact us if you have any questions or need help with creating your video.