Everyone is on social media these days and that gives brands new opportunities to connect with their target audience. One of the most effective ways for a brand to connect with its audience is through brand videos.
Creating a brand video for your business is a great way to expand and grow your company’s online presence. According to studies, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
A promotional brand video shows the world who you are and what you stand for, so it’s essential that you have one if you want people to take notice of your brand. After all, what’s the point in running a business if no one knows about it?
If you’re thinking about creating your own brand video but aren’t sure where to start just yet, we have you covered! In this article, we’ve listed below 16 examples of the best brand videos that will set your production up for success.
Table of Contents
- 1 What is a brand video?
- 2 16 Best Brand video examples
- 2.1 1. Lyft: Undercover Lyft
- 2.2 2. Airbnb: Breaking Down Walls & Chains
- 2.3 3. Starbucks: A Year of Good
- 2.4 4. Slack: Work, simplified
- 2.5 5. Dollar Shave Club: Our Blades Are F***ing Great
- 2.6 6. Google Pixel 4: How To Use Google Assistant Across Apps
- 2.7 7. Volvo Trucks: The Epic Split feat. Van Damme (Live Test)
- 2.8 8. Dropbox: What is Dropbox?
- 2.9 9. Intel: Meet the Makers
- 2.10 10. Samsung: Teaching Tech to Teachers
- 2.11 11. Microsoft: AI For Accessibility
- 2.12 12. Men’s Health Magazine: How a Bean Becomes a Fart
- 2.13 13. Poo-Pourri: Girls Don’t Poop
- 2.14 14. Metro Trains – Dumb Ways to Die:
- 2.15 15. Reebok: 25,915 Days
- 2.16 16. HubSpot: What Is Artificial Intelligence?
- 3 7 Tips for creating a successful & best brand videos
- 4 Summing Up
What is a brand video?
A brand video or brand awareness video is a video created to promote your company, product, or service. It is a video that will be seen by consumers and prospective customers (potential buyers).
The goal of a brand video is to create an emotional connection with the viewer, which leads to an increased desire for your product or service.
Brand videos are typically created with the intent to promote sales, generate brand awareness, educate, entertain, and increase loyalty.
16 Best Brand video examples
Creating an engaging and effective brand video is possible but to get started it would be great to draw inspiration from brands that had amazing success with their own videos. Below are some examples of successful & fun brand videos that will inspire you.
When creating branded videos, it’s important to keep your audience in mind. What types of videos does your target audience want to see? What topics are they interested in? Would a surprise make an impact on their lives? This is something that Lyft did an excellent job of in its “Undercover Lyft” video series. These brand video series are focused almost entirely on entertainment value, brand awareness, and charity support.
In the above brand video example, we see DJ Khaled get behind the wheel as a Lyft driver to surprise passengers in New York City. However, even when disguises are a major key, some people are just too recognizable to go undercover.
One way that brands can truly stand out is by showing how they can benefit their potential audience in different ways. This is something that Airbnb did exceptionally well with its true life “Breaking down wall & Chain” brand awareness video.
Airbnb is a platform that links people from all over the world to amazing places to stay and have fun things to do. The Airbnb community aspires to build a world in which all 7.5 billion people can feel at home everywhere.
In the above video, Cathrine, an Airbnb guest, gave a true-life emotional story about a journey she took to Berlin with her father, Jörg, who was a Berlin Wall guard during the Cold War. She intended to show him what a thriving city Berlin had become, but it was the man they met at their Airbnb home who transformed Jörg’s life.
Starbucks is next on our list of best brand video examples, with their new year’s film, “A Year of Good,” which celebrates all the positivity, charity deeds, and generosity from customers and staff alike.
Starbucks makes an effort to identify and interact with its consumers and employees, which is demonstrated through the use of this brand awareness video. When customers and employees watch this, they feel encouraged and happy to be part of Starbucks.
When creating a video, it’s important to make sure that you’re marketing your product in the best possible way. This means that you should ensure that you’re focusing on the right audience and showcasing your strengths. This is one thing that Slack did extremely well with its “Work, Simplified” video.
This video showcased the most important benefit of using Slack, which is, simplifying communication tasks, by bringing team communication to one place and integrating with the tools and services used for everyday tasks. This brand video example shows how communication is simplified and made more efficient by using Slack.
One of the most common mistakes that brands make in the early stage of their video production, is trying to be too perfect, thereby wasting time and missing out on the potential audience. This is something that Dollar Shave Club avoided yet produced an effective, incredible, and viral brand video that had generated more than 27 million views on YouTube and other countless media platforms.
Google is another wonderful example of a brand that has used brand video to its advantage. An epic cinematic story is not necessarily required to make a successful marketing video. Google Pixel demonstrates this through this unique animated brand video that educates users on how to use the phone’s features. This exceptional brand video presents the information in a vibrant, colorful, and attractive way by using bold geometric motion graphic animations.
The next on our list of best brand videos is “The Epic Split” featuring Van Damme. Volvo did the obvious thing when they wanted to showcase the stability and accuracy of their steering: they hired Jean-Claude Van Damme to do splits between two reversing trucks.
Volvo might have spent a huge amount of money hiring a celebrity to feature in this video. Of course, not everyone has that kind of money, but one outstanding aspect of the video that you can use to boost the viral potential of your own is that it was shot in only one take! Audiences might be captivated by videos recorded in one take, especially if an outstanding stunt is included!
One of the most effective ways to showcase your brand’s strengths is through video. One great example of this is Dropbox’s launch video for its product. This video begins with an introduction of what Dropbox does, how it helps users keep their files organized, saves files in the cloud so they can be accessed using any device, and finally, how it helps users save time. With a video like this, viewers can understand what Dropbox is and how it can help them.
The next on our list is Intel’s brand video, “Meet the Makers”. This is the story of Shubham Banerjee, an 8th grader, and inventor who used Intel Edison technology to create a low-cost braille printer, allowing over 200 million blind people to read for the first time.
Unlike many other best brand videos, it’s clear to see why this heartwarming brand video drew so much attention from the media and the general public, thereby gaining more awareness and impacting the lives of many other blind people who would greatly benefit from this affordable new invention.
Aside from creating brand awareness, a brand video is also a great way of showcasing what your product or service can do just like in this Samsung’s video “Teaching Tech To Teachers”. Samsung Electronics is a global technological leader, helping people everywhere to discover new possibilities.
In this brand video example, Samsung shows how their new educational technology assists teachers in creating connected classrooms, which results in better student results and future opportunities.
Microsoft has launched several video campaigns focusing on new accessibility options for those with disabilities, including the video above that looks at how AI can help. They believe technology can empower everyone to achieve more, and AI is opening the door to a new wave of possibilities.
This video is, undeniably, an inspiring one, and while it’s about the brand, it’s focusing more on brand impact and how the product can help those with disabilities.
One thing you can learn from this video is the use of an exciting, humorous approach to storytelling. Men’s Health magazine takes a humorous approach in this brand video. The bright yellow background, funny animations, and engaging voice-over make this video instantly pop.
The video isn’t just about brand promotion but it’s equally educational. So if you’ve ever wondered what happens to the beans you eat, this video gives a perfect explanation for it.
Poo-Pourri, the toilet spray brand, presented its first promotional campaign video called “Girls Don’t Poop,” which went viral and have been watched over 350 million times on most media platform.
This humorous brand video helped the company boost brand awareness, and increase revenue by 90% in the same year. The startup, which only began with a $25,000 budget, had $4 million in back orders in less than a week and is now worth $240 million.
One key point to take away from this video is the remarkable creativity in employing plain humor and a complete absence of euphemisms to express a brand’s message. Look how easily Poo-Pourri in its brand video transforms an unpleasant subject into something humorous and worth sharing.
There are several dumb ways to die, but the dumbest way to die is getting killed by a train due to negligence. This viral video which has generated over 242 Million views on YouTube, not only passes for one of the best brand video examples out there but is also an effective video to educate people on safety. The video was created for Metro to help educate people to be safe around trains. Even then, its clear success has shown us how out-of-the-box video content ideas resonate with audiences across the board. The colorful characters, the message, and the music put together made the video a huge success.
One of the biggest mistakes that brands make when creating a video is simply telling people what their product can do. This is a surefire way to make your audience tune out. Instead, brands should showcase their product in action and allow their audience to see what makes them so great. This is something that Reebok did with its “25,915 days” video.
Their video promoting the #HonorYourDays campaign contains no spoken words, but the message is strong. This video traced back a woman running from her old age to the day she was born. It started from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born.
The message Reebok passed using this brand video is simple: 25,915 days is the average days a typical person lives, and we all are encouraged to honor and challenge our bodies to their physical limits during those days.
Creating an FAQ-driven script for your brand video like this is an enticing way to increase engagement. Once engagement happens, the conversion is just a step away. This video from Hubspot answers the common questions that are of obvious public interest. It also makes use of colorful animation and seamless, compelling transitions, making it comfortable to watch.
The video is entertaining, including many historical references, and comprehensive at the same time. It takes the topic, in this case, artificial intelligence and machine learning, and breaks it down into digestible pieces of knowledge. It was also released alongside an original research paper published by HubSpot, which helped to increase its presence online.
7 Tips for creating a successful & best brand videos
Here are a few tips you need to consider before creating your own brand video.
1. Define your target audience:
Before you embark on creating your brand video, you need to know who you are creating this video for. This will help you to come up with the best message that resonates with your audience as well as choose the right visuals for your video.
2. Create a script:
Once you have defined your target audience and have a message to convey, the next step is to write a clear and concise script. It doesn’t have to be complicated — in fact, the simpler it is, the better.
3. Hire a professional:
Yes, you can definitely create an amazing brand video on your own, but why not hire a professional video creator? It’s likely that a professional will create an even better video than you could do on your own, and they will probably charge a lot less than you would expect.
4. Choose the right visuals:
This is something that you definitely don’t want to skimp on. Your visuals are the first thing that your audience will see. They will help to create an immediate impression, so make sure that they are compelling enough to keep your audience’s attention.
5. Make a compelling call to action:
People might watch your video and be so engaged that they forget to click the link to your website. A good idea for including a call to action in your video is to tell your audience exactly what to do next at the end of your video.
6. Promote your video:
Once your video is ready, it’s time to promote it. You want to make sure that as many people as possible see your video, whether that be through paid ads or sharing it on your social media accounts.
A brand video is an effective way for brands to showcase their products and services, share news, and engage with customers. They are also an excellent tool for marketing your business. While it can seem intimidating to create your first video, the benefits of doing so outweigh any initial nerves you may have.
It’s also entirely reasonable for startups with little budget to feel overwhelmed when it comes to creating a brand video. However, these videos don’t have to be expensive.
We can help you make engaging, effective, and affordable videos for your company. With over 1500 videos created, you have nothing to worry about. Do you wish to get started today? Please get in touch today to get our creative partnership started.