Are you looking for new and creative video ideas to promote your brand? Do you want to stand out from the crowd and be memorable? If so, you’ll love this blog post.
We’ll take a look at some examples of popular brands that have implemented creative video ideas in their marketing campaigns, which resulted in them standing out from the crowd and gaining significant exposure.
These days, consumers are bombarded with advertisements everywhere they look. In fact, research shows that advertising has become so pervasive that more than 91% of people find it annoying and intrusive.
So how do you cut through all of the noise and get people talking about your brand? You need to think outside the box! With so much competition out there, coming up with creative ideas to stand out from the crowd is essential.
So what kind of video ideas will make you stand out?
Here are 21 creative ideas that will give your audience something to remember and share with their friends afterward.
Table of Contents
- 1 Best Creative Video Content Ideas You Must know About
- 1.1 1. Create an explainer video for your business:
- 1.2 2. Create a whiteboard video for your business:
- 1.3 3. Create a video testimonial for your business:
- 1.4 4. Use Humor In Your Video Marketing Campaigns:
- 1.5 5. Host a Question and Answer session:
- 1.6 6. A Visual Guide to Product Usage:
- 1.7 7. Share the product-making process video:
- 1.8 8. Make a creative video using stop-motion video style:
- 1.9 9. Turn Negative Feedback Into A Positive Experience:
- 1.10 10. Make a before and after video of your service or product:
- 1.11 11. Make a Virtual Reality Tour video of Your Office:
- 1.12 12. An Interactive Video Experience:
- 1.13 13. Create Tips and Tricks video:
- 1.14 14. Create a video Sharing Your Backstory:
- 1.15 15. Create A Behind-the-Scenes video of Your Company:
- 1.16 16. Record a video of a challenge or competition:
- 1.17 17. People love animals, so use them in your creative video ideas:
- 1.18 18. Introduce Yourself on Video:
- 1.19 19. Infographic Video:
- 1.20 20. Interview with Customers:
- 1.21 21. Celebrity endorsement video:
- 2 Steps to make a creative video:
- 3 Wrapping up:
Best Creative Video Content Ideas You Must know About
Here are 21 simple and effective video content ideas to inspire you. We hope that some of these ideas will be useful to you and help you promote your business.
1. Create an explainer video for your business:
Creating an explainer video is a great way to increase awareness and engagement with your target audience. These explainer videos are extremely effective at giving people a quick, easy-to-understand overview of your product or service. In fact, research shows that these videos have a greater click-through rate than regular product descriptions. An explainer video is a great way to communicate your company’s story. It can be as simple or as detailed as you’d like.
2. Create a whiteboard video for your business:
If you’re trying to promote your business, a video will be a more effective way to do it than any other medium. Whiteboard explainer videos are a great way to connect with your audience. It’s an engaging and fun way to present information about your company, product, or service. Whiteboard videos are also very easy to make. You can easily create one yourself in a few hours without any prior experience at all.
3. Create a video testimonial for your business:
Video testimonials are an excellent way to show customers how great your business is. It’s more effective than text because it allows people to hear the voice of the customer and see their face as they talk about your company. This can help you build trust with potential customers and get them excited about doing business with you in the future.
4. Use Humor In Your Video Marketing Campaigns:
We all have a favorite video that we have watched multiple times, right? What was it that kept you glued to the screen? It was the humor, wasn’t it? Humor improves the way people feel about the message you are trying to communicate, and it leaves people with a happy, positive feeling. Including humor in your videos also makes it easier for people to remember your message. If you have a serious, boring video, people are more likely to forget what it was about. On the other hand, if you use humor, people are more likely to remember your message.
5. Host a Question and Answer session:
QA sessions are excellent video content ideas. One-on-one discussions are better ways to communicate with your customers. Q&As are an effective way to answer customer questions, address concerns, and resolve issues. These videos are also a great way to communicate directly with your customers. You can answer questions, address complaints, or talk about how to use your product.
6. A Visual Guide to Product Usage:
This is a favorite method of many companies. With the help of product visual guides, customers can learn about the features of the product. They can also receive tips and tricks on how to get the most out of your product. This can be a very useful method of onboarding if you have products that need to be used in a certain way.
Product-making process videos are important because they unlock the empathy of your potential customers. This is why your product video should be as personal as possible, allowing viewers to relate to the product you’re selling. One of the best ways to do this is to share the process of making your product. This gives viewers a better sense of how the product fits into their daily lives, and how it can solve problems for them.
8. Make a creative video using stop-motion video style:
Stop-motion videos are unique and creative ways of storytelling. You can tell a story in a new way by using stop-motion animation. This technique involves shooting a series of still photographs and then editing them to appear as if they are moving. You can create stop-motion videos by photographing and filming an object from different angles and then editing the footage.
9. Turn Negative Feedback Into A Positive Experience:
One of the best ways to make sure you are getting the most out of your reviews is to make sure that you take the time to put them to good use. And a great way to do this is to learn from your mistakes and turn any negative feedback into a positive experience. Doing so will help you to grow both personally and professionally.
10. Make a before and after video of your service or product:
This is a great way to show your customers how your product or service impacts their lives. It can also be a great way to showcase your work and prove that your company is more than just a business contract. It also provides an easy way to measure the success of your service or product.
11. Make a Virtual Reality Tour video of Your Office:
If you want to show off your workspace to prospective employees or customers, a virtual reality tour is a perfect way to do that. It’s a great way to give potential clients a tour of your office, and show them the equipment you have and the perks of working there. For example, if you have a client that needed to relocate their office and you were the lucky company chosen to take over their lease, you could create a virtual reality tour of their new office to show clients, employees, and vendors all the great things they have to look forward to when they start working there.
12. An Interactive Video Experience:
An interactive video experience is created when the viewer engages with the content. In other words, viewers can interact with the video and click on different elements in the video to get different information about the product or service. The most common interactive video experiences involve quizzes or polls. In the sample video above, Wieden + Kennedy, a multinational advertising agency, presents an interactive video in which we learn about the Honda Civic’s qualities as a family car and as a getaway vehicle.
13. Create Tips and Tricks video:
Create a video with helpful tips and tricks for using your product. You can use the video to educate your customers or employees about new features and how to get the most out of them. You can also use the video to address common questions about your product. The sample video above shares one of the common pitfalls for a GrubHub driver. It also offers some cool tips and tricks for new drivers to follow to achieve success with their customers.
14. Create a video Sharing Your Backstory:
It’s important to get your audience involved when creating a video. People enjoy hearing the history of people, stories, and so on. Creating funny and creative backstories that your viewers can relate to can make your videos personal and engaging.
15. Create A Behind-the-Scenes video of Your Company:
A behind-the-scenes video is a great way to show potential customers what it’s like to work with your business, and what your company is about. You can share snippets of your day-to-day activities, show employees at different stages in the hiring process, or even record a tour of your office. Behind-the-scenes videos can also be used to show potential investors, partners, or customers what you’re like as a company.
16. Record a video of a challenge or competition:
Uploading a video of a challenge or competition in your company is a great way to share those moments with your audience. Even if you upload a giveaway on your blog or social media, record it and share it with your audience.
17. People love animals, so use them in your creative video ideas:
Whether it’s a Dog, cat, pig, bird, hamster, and even fish — there’s no limit to the creative ways you can use animals in your marketing videos to connect with your audience on an emotional level. And when it comes to choosing which animal you want to feature in your video, don’t be afraid to go with the cutest one. People will connect with almost any type of animal, so making a video about a pig will not only be appreciated by your target audience but will also be adored by them as well.
18. Introduce Yourself on Video:
Make a video and tell us about yourself—not just about your company but about yourself and some interesting things about you. This is a great way to show your personality and connect with your audience. It is also a great way to show what you are interested in and what you are passionate about. This video does not have to be formal, nor does it have to have expensive production values.
19. Infographic Video:
Here comes another creative video idea. Infographics are great tools to use in your video marketing. It’s a good way to present data and facts about a subject. Infographic videos present information clearly and concisely. They can easily be shared through social media, or embedded on your website for people to view at their leisure.
20. Interview with Customers:
Instead of interviewing someone from your company, interview some of your customers and have them tell how they benefit from using your product or service. Have them tell their story and ask them questions about why they purchased your product or service. This will help humanize your brand and show that there are real people behind it instead of just a logo or company name.
21. Celebrity endorsement video:
A Celebrity endorsement video can be a very effective and cheap way of getting more customers and sales. If you are able to get an endorsement from a celebrity, then your video will automatically be seen by more people. This is because the audience will have a higher level of trust in the product. After all, they know it has been endorsed by someone they respect and look up to.
Steps to make a creative video:
Making a creative video can be a challenge, but it can be done. The best way to make it successful is by following the steps below:
This is where you really start to think about what you want your video to be about, what your message will be, and how you want to convey that message. You may want to get a whiteboard and some markers or notepads. You can also write ideas on a computer using Microsoft Word or Google Docs.
2. Use The Right Script:
You can make or break your video depending on your script. A great script will allow you to present your product in a way that will captivate viewers. If you’re not sure what kind of tone you should use for your video, take a look at other scripts from successful product videos that are similar to yours. This will give you an idea of how professional companies present their products to customers.
3. Keep it Simple:
The simpler your video is, the more likely it will be to get shared online. You don’t want to create something that will confuse viewers or make them feel like they need to take a course on your product in order to understand it. Keep things simple and focus on what’s important: the benefits of your product.
Now that you have chosen an idea and written your script, it’s time for your storyboard. Create a storyboard outlining all of the scenes in your video, including transitions between scenes and any text overlays or titles that need to appear on-screen during your video content. A storyboard will help keep your video organized so that when it comes time to film the content, everything will go smoothly without any last-minute changes or surprises ruining your finished product.
5. Filming or animation:
Now that you have an idea of what your video is going to look like, it’s time to film it! If you choose to go the animation route, now is time to create your characters and animate them. Practice makes perfect with this one! It can be hard at first but keep practicing until the flow comes naturally and before you know it, it will all come together nicely! If you are filming, the most important thing here is lighting and the sound quality, so make sure those are taken care of before filming anything else! If possible try filming in front of a plain colored wall or backdrop so that editing will be easier later on down the line!
Once you’ve got some footage to work with, it’s time to edit it! This is the most fun part of making a video because you get to play around with all kinds of cool transitions and effects! This is also where your storyboard comes in handy because it will help you determine what music will go along with each scene. You can even use your own voice over if you want! As long as the video makes sense, you can do whatever you want! Don’t be afraid to experiment and try new things until you find something that works for you! Remember, it’s always easier to add in extra effects than take them out so don’t overdo anything!
7. Choose an Engaging Title:
Your video title should be short and compelling, so that viewers are encouraged to watch all of your video content, rather than just skipping ahead after a few seconds of viewing time. Make sure you use keywords that relate to your product or industry as well as words that will catch viewers’ attention.
Once everything is edited and ready to go, upload your video on your website, YouTube or Vimeo and share it everywhere! Now, all that hard work has finally paid off so enjoy watching others watch your video over and over again…or at least until they get sick of it haha.
Now that you have a few creative video ideas in mind, it’s time to put them into action!
Remember that you don’t have to go overboard with your video ideas and try to use all of them or even any of them at all. The best thing to do is just pick one or two ideas and run with them.
If you only have a small budget for your video, then it may be better to focus on just one idea first before considering others. But that doesn’t mean you shouldn’t start brainstorming other ideas as well!
Always keep an open mind and remember that it’s not the end of the world if your video doesn’t turn out exactly how you imagined (which almost always happens!). You can always learn from your mistakes and try again next time!
And if you need help creating a video for your business, kindly reach out to us here.