17 Viral & Famous Motion Graphics Animation Video Examples

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Are you interested in knowing what viral or famous motion graphics animation videos are and what sets them apart? Do you want to create a viral motion graphics animation video for your company, product, or service? Have you been looking for some creative ideas to spice up your next video project? Look no further!

Creating an engaging motion graphics animation video can be a bit daunting. However, looking at some viral and famous motion graphics videos can give you some inspiration to get started.

According to 94% of video marketers, video has helped increase user understanding of their product or service. Making a creative motion graphics animation video for your business is the perfect way to keep your audience engaged and interested in your offer. 

Let’s look at some of the best examples of viral & famous motion graphics animations available online today.

What is a Motion Graphics Animation?

Motion graphics animation video is a popular video production style that uses pre-made images, and graphic designs to create engaging videos. This can be done in a 2D or 3D format. This video style is suitable for explaining complex ideas in an engaging, entertaining, and educational way. 

Motion graphics videos can be used for marketing purposes too, such as product demonstrations and commercials. When used by businesses, animated motion graphics videos are most often used to convey a brand or product message in a more exciting and engaging manner. 

They can also be used in educational settings to show how principles work in real-world scenarios. This video style is often used in conjunction with voiceover or background music.

What is a Viral Animation video?

A viral or famous motion graphics animation video is a short, funny, and entertaining animated video that typically becomes popular on social media platforms like YouTube, Facebook, Instagram, etc. It is designed to be shared and enjoyed by a large number of people in as little time as possible.

Viral animations often use humor to illustrate the main points of the story, making them easy to understand for even the most novice viewer. They are also commonly made using Adobe After Effects or other motion graphics software, which allows for unique visual effects that add excitement and appeal.

While it may take some effort initially to create quality viral animation videos, once you have mastered these techniques they can be extremely rewarding experiences. 

17 Viral/Famous Motion Graphics Animation Videos

Below are some of the popular motion graphics animation videos.

1. Metro Trains: Dumb Ways to Die (Creative Illustrations)

Social Engagement:
Views: 246 Million+
Likes: 2.6 Thousand+

Yes, we all know that there are crazy ways to die, but the dumbest is being hit by a train due to carelessness. This viral animation video, which has received over 246 million views on YouTube alone, it’s not just one of the most famous motion graphic videos available, but also effective content for educating people about safety. The viral video was created by motion designers for Metro to help educate people about train safety. The colorful characters, message, and music all worked together to make the video a huge success.

2. Fenn Rosenthal: Dinosaurs in Love views

Social Engagement:
Views: 3.3 Million+
Likes: 283 Thousand+

Tens of millions of people on social media including YouTube, Instagram, Facebook, etc.. have been melted by the heartfelt song of three-year-old Fenn Rosenthal about love, longing, and grief. The heartwarming song has captivated millions on social media, even on the Jimmy Fallon Show. This famous motion graphics video was created to make the song more appealing. The viral video is popular because of its exciting plot, colors, and characters.

3. Slack: Communication without chaos

Social Engagement:
Views: 16 Million+
Likes: 283 Thousand+

People love animals, and when added to a video can quickly boost engagement. That’s the case with Slack. Slack is another popular motion graphics video on our list. Slack basically is a messaging app for teams. This app allows you to communicate with all your team members in one place, saving you time and effort. This one-minute animated viral video demonstrated how Slack helped solved one of the complex problems while making communication among teams easy. Although there is no voiceover in the video, the motion designers communicate the message and keep the idea bright.

4. Kurzgesagt: Everything You Need to Know About Planet Earth

Social Engagement:
Views: 12 Million+
Likes: 220 Thousand+

Another interesting, simple, creative, and famous motion graphics video on our list is a video made by the popular YouTube channel and animator “Kurzgesagt”. This video uses only text and illustrations to explain everything you need to know about the planet Earth. The viral video uses motion design to foster a love for the earth and depicts all its layers.

5. Reddit: Reddit’s New Mobile App

Social Engagement:
Views: 2.2 Million+
Likes: 1.2 Thousand+

Reddit video is one of the most famous motion graphics animations of all time. Reddit made an excellent decision by promoting their new app with motion graphics videos and their animators did a great job. The product’s features and benefits are explained in this video in an entertaining and educational manner. This short viral animation video demonstrates how the app works, but motion designs are relied on to pique viewers’ interest through the use of vibrant illustrations.

6. 29 Ways To Stay Creative

Social Engagement:
Views: 3.8 Million+
Likes: 28.6 Thousand+

This viral animated video was created by motion graphic designers and the motion graphics studio, TO-FU. This video showcases some creative ways to stay inspired and productive. The video has been watched over 3 million times. The footage includes exceptional background music “Fairest of them all” by Kämmerer.

7. Lil Dicky: Earth

Social Engagement:
Views: 373 Million+
Likes: 11 Million+

“Earth” by American rapper Lil Dicky is a charity single music video. It was released by Dirty Burd, Commission, and BMG on April 19, 2019, three days before Earth Day. The song includes vocals from 30 different popular artists. The music video is about the threats posed to our planet and its ecosystems by global warming. The animators and illustrators of this viral video did a great job in passing the core message across its audience making the video one of the best motion graphics music videos out there.

8. Subprime

Social Engagement:
Views: 838 Thousand+
Likes: 12.7 Thousand+

The evolution of the American housing market is depicted in this 3D motion graphics explainer video. One major benefit of creating a motion graphics explainer video is that it helps your audience understand difficult concepts, such as this video depicting the housing market crash in the United States. Getting this information on Google or Microsoft Bing may not be easy & straight to the point as presented in this video. We must commend the creativity and color quality, as it is engaging and keeps viewers watching until the end.

9. Le Petit Cordonnier (The Little Shoemaker)

Social Engagement:
Views: 7.8 Million+
Likes: 102 Thousand+

The CGBros Presents “Le Petit Cordonnier (The Little Shoemaker)” by ISART DIGITAL. The work is about Mr. Botte in a timeless Paris. Mr. Botte takes care of his shoes, with such skill that his shoes come alive and jiggle under his expert fingers.

As time goes on, a salesman arrives in town, he has big plans to take over all his competition. Mr. Botte fights for his livelihood as a shoemaker against the determined salesman who has just unfolded his stall in the street. A great job in storytelling and animation- this viral animation video is sure to amuse and engage viewers. The creative use of motion graphics and sound effects makes it a memorable video that sticks with you long after watching it.

10. Long Live New York

Social Engagement:
Views: 319 Thousand+
Likes: 1.1 Thousand+

Yes, this video didn’t rake in millions of views and likes, however, the message is quite impactful. This 3d animation started by showing the city falling apart. The animated short film directed by 2014 Oscar-winner Laurent Witz, aims to ignite a movement in New York. It aims to inspire residents to step up to help others, and ultimately ensure New York stays strong. This motion graphics video has no voiceover, yet the message was obvious.

11. HubSpot: What Is Artificial Intelligence?

Social Engagement:
Views: 1 Million+
Likes: 8.8 Thousand+

With so many AI and machine learning products like self-driven cars, personal assistant robots, and more flooding the market today, one would like to know what AI and machine learning really is. Hubspot in this video explained everything you need to know about this technology. This great motion graphics video started by showing the company’s logo which is a cool way of branding. Then dive into explaining the concept of AI and machine learning making references to historical facts. This video can also be seen as a tutorial or educational video as it does a great job of explaining the topic.

12. Instacart – Let’s help you shop!

Social Engagement:
Views: 7.8 Million+
Likes: 381

This 30-second short animation video is another great example of famous motion animation videos out there. It’s colorful, eye-catching, and has over seven million views. The voiceover in general does a good job of drawing you in. According to this creative animated video, Instacart claims to assist its consumers with grocery shopping, shopping from their preferred stores, and getting their groceries delivered to their houses in as little as one hour.

13. Dwayne Johnson: You’re Welcome (from Moana/Official Video)

Social Engagement:
Views: 1.3 Billion+
Likes: 4.2 Million+

Okay, you might be wondering, why the Disney TV show is included in our list. Well, that’s obvious. From social engagement alone, this excerpt from the main video “Moana” has generated over 1.3 billion views with over 4.2 million likes and shares across various social media outlets including Twitter, Facebook, and Instagram. This 3d animation movie has gotten a lot of awards with Dwayne Johnson who was nominated for the “Black Reel Awards”. This viral animation video has equally drawn a lot of attention across news channels, including The New York Times, BBC, CNN, MTV, and others.

14. June: Life is better when you share the ride

Social Engagement:
Views: 7.8 Million+
Likes: 15 Thousand+

In this animated short film by Academy Award-winner and creative director John Kahrs, a lonely widow in historic South Chicago is inspired to start sharing the ride — and sharing her life, too. Featuring an original song, “Movin,” written and performed by Lyft driver-turned-recording artist Sir the Baptist, who launched his music career after a connection with a Lyft passenger. Lyft operates in many countries and cities like Berlin, California, Canada, France, London, Germany, etc. Generally speaking, people are happy with the overall performance and user experience offered by Lyft. Viewers enjoy watching this video because of the thoughtful sound design and the great way the motion graphics designer/illustrator presents the visuals.

15. The basics of Coffee

Social Engagement:
Views: 1.9 Million+
Likes: 48 Thousand+

If you’re the type that likes coffee, then you may have probably searched the internet for different tutorials on how to make them. You see, there are different types of coffee according to the animator – the “Arabica” and “Robusta”. This motion graphics video has a mix of typography-animation. Although this is a personal project from a Youtuber, people find it quite interesting and informative.

16. Encanto – Cast – The Family Madrigal (From “Encanto”)

Social Engagement:
Views: 226 Million+
Likes: 1.2 Million+

“Encanto” by Walt Disney Animation Studios tells the story of an extraordinary family, the Madrigals, who live hidden in the Colombian mountains in a magical house, a vibrant town, and a wondrous place called an Encanto. The Encanto’s magic has bestowed a unique gift on each child in the family, ranging from super strength to the ability to heal—every child except one, Mirabel (voice of Stephanie Beatriz). When Mirabel discovers that the magic surrounding the Encanto is in jeopardy, she realizes that she, the only ordinary Madrigal, may be her exceptional family’s last hope.

17. Cadbury Dairy Milk: Aliens

Social Engagement:
Views: 121.5 Million+
Likes: 232 Thousand+

Cadbury’s limited-edition Creme Eggs featured a scene from the classic horror film Dawn of the Dead. Cadbury captivates audiences with a hilarious take on the zombie apocalypse in the 39-second commercial, which features an animated version of the zombie apocalypse (in the graveyard!). A Halloween-themed spooky commercial persuades people to give the scream egg a try. The plot used in this video can only be found in novels, which is very useful for marketing limited-edition products. This Cadbury Screme Egg advertisement from 2013 has received over 121 million views on YouTube.

5 Best Practices When Creating Your Own Viral or Famous Motion Graphics Animation Video

Motion graphics video is fast becoming one of the most popular video formats on the internet, thanks to its numerous benefits. However, creating your own motion graphics video from scratch can be a challenging task especially if you don’t have the design skills.

How do you create something that stands out, something that can go viral and at the same time inspire your target audience to take action? Sure, It’s not easy. There are so many different elements that need to come together in order for your video to be successful. You want it to look good, sound good, and most importantly, convey your message to your audience.

Below are 5 best practices to consider when creating your own famous motion graphics video or viral animation videos.

1. Keep your message simple

A fun fact about the human brain is that humans have a shorter attention span than goldfish. This is why the most important thing to keep in mind when creating your motion graphics video is to keep your message simple.

If your video is too complicated and people can’t understand what you’re trying to say, then it might end up doing more harm than good. You’ll want to avoid using too many technical terms and industry jargon. This will only confuse people and cause them to lose interest in your video.

Simplicity is the key. If you can’t explain your video in a simple way, then you need to go back to the drawing board. Use some of the videos mentioned in this blog above as inspiration.

2. Have a budget for your project

One of the first things you’ll need to do when creating your own motion graphics animation video is to determine how much you have to spend. Motion graphics videos are not cheap by any means. It can cost between $500 to $20,000 for a decent video depending on the length of the clip, the complexity of the animation, the type of software used, and the number of designers on the project.

Although it can seem expensive at first, keep in mind that it is an investment that will pay off in the long run. There is a reason why well-known brands such as Coca-Cola and Nike spend so much on their commercials. They know how important it is to have a professional-looking video that grabs people’s attention. If you want your video to have an impact, then you can’t cut corners. Always have a budget in mind before you get started.

3. Use high-quality audio

Along with having a simple message, another important thing to keep in mind when creating your animation is audio quality. Although people don’t always notice it, audio can make or break a video. It can be the difference between your video being watched by a few hundred people or going viral with millions of views.

The best way to ensure that you have high-quality audio is to hire professional voice-over artists, and use high-quality background music, and sound effects. If you plan on recording the audio yourself, then make sure your recording space is as quiet as possible.

4. Know your target audience

Another important thing to keep in mind when creating your video is to know who your target audience is. If you’re creating a general video, then this won’t be as important. However, if you’re creating a video for a specific audience, then this information is vital. You’ll want to keep your target audience in mind at every step of the video creation process.

Ask yourself what they are interested in, what they care about, and what they find important. This will help you determine how you want to approach your video. You’ll want to keep your message tailored toward your specific audience. If your video doesn’t resonate with your target audience, then it won’t go very far. Knowing your target audience upfront will save you a lot of time, money, and headaches.

5. Use good motion graphics software or hire a professional motion graphics studio

Many people who create motion graphics animation videos often use After Effects or Final Cut Pro to put their videos together. While both of these programs are great for creating motion graphics, they can be challenging to learn. If you are an inexperienced video creator or don’t have much time, then it may be best to use a professional motion graphics studio.

Hiring a professional motion graphics studio can be expensive, but it may be well worth the cost. You’ll be able to avoid spending hours trying to figure out how to use complicated software, and you’ll also get professional-looking motion graphics in a short amount of time. If you decide to use motion graphics software, then make sure you are using the latest version. Newer versions of After Effects and Final Cut Pro come with tons of new features and improvements.

Bottom line

Keep in mind that creating a viral or famous motion graphics animation video is not an easy task. It takes a lot of time and effort to create a professional-looking video that people want to watch. You’ll want to set aside at least a few weeks or even months to complete the project. But not to worry, with the examples shared in this blog post together with the 5 best practices to consider when creating your famous motion graphics video, then you should have no trouble creating an engaging video that resonates with your target audience. And if you have any questions or encounter any problems, don’t forget to get in touch. You can do it. We believe in you!

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About The Author

Angela Brown

Angela Brown

Angela Brown is an animation graduate and online instruction specialist based in Dallas, Texas. She is a Creative Director and Lead Animator with a Bachelor of Fine Arts in Animation, from the School of Visual Arts in New York City. After working at a production company in New York for nearly ten years she decided to quit her day job to pursue the freelancer’s life, teaching animation online. Throughout her career, she’s had the opportunity to work for clients like Coca-Cola, NatGeo Wild, Twitter, Skype, Evernote, and Google.

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